SONY INDIA : ANNUAL FESTIVE CAMPAIGN

For Sony India's annual festive campaign, we partnered with the agency to bring multiple celebrations to life across the year from Holi, Diwali, and Lohri to New Year festivities. From concept development and moodboarding to styling, creative direction, set design, and final photography, we managed the entire production process end to end, ensuring each festival had a distinct visual identity while maintaining brand consistency.

Working within demanding timelines and high volume deliverables, our team executed multiple campaign worlds efficiently, delivering a diverse library of premium visual assets. The result was a vibrant, culturally rich campaign that captured the spirit of each celebration while maximizing creative output and production value.